‘Parivaar Connect’ Becomes a Unique Platform to Strengthen Family Bonds

Indore. Children often move away from home for work or studies, leaving behind other family members who remain busy with their own responsibilities. As a result, opportunities to spend quality time together or showcase hidden talents are rare. Recognizing this, North India’s leading PR agency, PR 24x7, recently organized “Parivaar Connect”, a one-of-its-kind virtual event that became a memorable experience for the company’s employees and their families.

The first prize was awarded to 73-year-old Kiran Gaur from Ujjain, who mesmerized everyone with her melodious rendition of “Aaja Sanam Madhur Chandni Mein Hum.” Despite being the oldest participant, her energy was remarkable. To conclude the event on a sweet note, she also presented a beautiful folk song. She said, “I have always loved music, but never had the chance to sing publicly. At this stage of life, being able to showcase my talent is very special. This platform will always remain close to my heart.”

The second prize was shared by Kirti and Dinesh Tandon for their captivating couple dance to “Ae Meri Johar Jabeen,” Deepti and Nirbhay Singh Yadav for a lively Garba performance, and Tanushree and Manav Jain for their powerful singing of “Khamoshiyan.” The third prize went to Shanti Shukla for her devotional rendition of “Achyutam Keshavam Krishna Damodaram” and Ranjita Umath for her soulful Punjabi performance of “Jinna Mera Torda Ae Dil.”

Founder of PR 24x7, Atul Malikram, explained that the event was organized with the sole purpose of giving employees’ family members a platform they might not have had since their school or college days. He added, “Through this initiative, they could relive their childhood, showcase their hidden talents, and cherish the joy of expressing themselves.”

Along with cash prizes, all participants received special complimentary rewards with a heartfelt message behind them. Parents, often caught up in responsibilities, rarely get dedicated time with each other. To bridge this, the rewards allowed couples to enjoy a meal at a local restaurant, encouraging quality time together. Thus, the initiative offered not only entertainment but also an opportunity for families to strengthen emotional bonds.

The event witnessed several emotional moments as participants performed with passion. Many praised the initiative and requested that such programs be organized regularly in the future. PR 24x7 has previously conducted similar activities, including the “Virtual Vault” during the COVID-19 period. With “Parivaar Connect”, the experience was made even more special as it exclusively featured performances by employees’ family members.

From grandparents and parents to siblings and in-laws, the virtual stage brought forth extraordinary performances—singing, dancing, devotional songs, instrumental music, and quizzes—turning the online platform into something larger than a physical event. Families across different cities came together on a single virtual stage, making Parivaar Connect a truly unique and heartwarming initiative worthy of appreciation.