Colgate’s new Cut, Play and Learn offer helps children
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25 Feb 18
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Udaipur : Colgate-Palmolive (India) Limited, the market leader in Oral Care, launched the Fourth edition of its Cut, Play & Learn offer earlier this month. Using different characters printed on the inside of the toothpaste cartons, this annual offer encourages and enables children to concoct their own stories and thereby helping build their imagination and cognitive skills.
Available on limited edition packs of Colgate Strong Teeth, the theme for this year’s Cut Play & Learn offer is ‘Magical Jungle Safari’, comprising three different set of packs revolving around (a) Treasure Hunt, (b) Camping, and (c) Safari Experience. All three sets have different characters printed on the inside of the carton for children to Cut, Play and Learn the adventures of a jungle safari. Moreover, for most millennial parents, who worry about their kids being hooked onto digital platforms, the ‘Cut, Play & Learn’ activity by Colgate is a quintessential way to get their children back to the classic style of arts & crafts, and give wings to their creativity.
Speaking about the offer, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “The Cut Play & Learn Offer on Colgate Strong Teeth is one of the many examples of our innovative packaging, where we offer a fun learning tool for children in the form of our toothpaste carton. The idea is to engage with children to up their creativity and storytelling skills.”
The Colgate Cut Play & Learn offer can be availed across retail outlets in India in 54g, 100g, 150g, 200g, 300g and 500g packs of Colgate Strong Teeth toothpaste. Previously, Colgate’s Cut, Play & Learn program has had themes like ‘Magical Space Adventure’ (2017), ‘Magical Sea World’ (2016) and ‘Magical Castle’ (2015).
While the offer ends on March 31, 2017, it will be available until stocks last. However, this offer will be valid all year long on the Colgate Strong Teeth 200g pack.
About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is themarket leader in Oral Care in the country. The company manufactures and marketstoothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand; a specialized range of dental therapies under the ‘Colgate Oral Pharmaceuticals’ brand; and a range of personal care products under the‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Brand across allcategories for seven consecutive years, from 2011 to 2017 by the Economic Times Brand Equity’s Most Trusted Brands Survey.
For more information about Colgate's business and products, visit www.colgate.co.in
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