RAHUL MISHRA PRESENTS COUTURE FESTIVE 2025, AT INDIA COUTURE WEEK 2025

BECOMING LOVE
“We don’t simply fall in love, we become it.”

As we carry forward the expression of Becoming Love at India Couture Week 2025, following our recent showcase in Paris, the theme
deepens — revealing new dimensions of love through Rahul Mishra’s characteristic lens of nature and storytelling. We perceive love
as a profound, complex, and multifaceted human experience — not a mere emotion. Like the Moon, born of the Earth yet forever
shaping its tides, light, and rhythm — two bodies, distant yet bound in a quiet choreography of longing and return. Love, like the
Moon, moves without asking to be seen — stirring oceans, guiding winds, like the stillness between two heartbeats.
In this chapter, emotion reveals itself in nature. Scenes are drawn from the intricate language of Mughal miniature paintings, where
imagined glimpses of Krishna’s raas evoke devotion in his absence — and from the atmospheric light of Claude Monet and the gilded
ornamentation of Gustav Klimt. This spirit continues in our hand-embroidered interpretation of pointillism, where romantic skies,

foliage, rivers, and landscapes are articulated through thousands of tiny gestures.

Underlying this visual language is the Sufi understanding of love’s evolution — a spiritual journey through seven stages: attraction,
infatuation, surrender, reverence, devotion, obsession, and finally, death. It begins as a glimmer, gathering depth and colour as
it seeks unity, until the self dissolves into something vaster — quiet, infinite. This artistic dialogue finds a resonant counterpart in
our collaboration with Rivaah by Tanishq, whose bridal jewellery celebrates the seven rare techniques of Indian craftsmanship —
Meenakari, Badroom ka Kaam, Partash ka Kaam, Takkar ka Kaam, Talaf ka Kaam, Filigree, and Ras Rawa ka Kaam. Much like the seven
emotional stages of love, each technique is a story of devotion and precision — shaping sculptural heirlooms that carry

the weight of memory, emotion, and centuries-old mastery.

In this season of Becoming Love, the act of making becomes a meditation — slow, intentional, and deeply human. Each silhouette
becomes a verse, shaped by the quiet mastery of over 2,000 artisans across our craft clusters. Time-honoured techniques such as aari,
zardozi, naqshi, dabka, and fareesha are revisited with subtle innovation, translated through resham, pearls, kundan, salli, and sequins
onto silk organza, tulle, velvet, and satin. The intention remains to honour the rhythm behind creation — reaffirming couture as a living
tradition of emotion, precision, and artistic labour. A global voice, rooted in India, offered with quiet pride and

a sense of belonging to the world.

Says Rahul Mishra, “Rivaah by Tanishq brings with it an incredible heritage of craftsmanship, one that speaks to the same values we
hold dear — artistry, emotion, and a deep respect for tradition. This collaboration felt natural because both our worlds centre around
storytelling — whether through thread or through gold. To see the seven rare jewellery techniques echo the seven emotional stages of

love made this partnership feel especially meaningful. It is a shared celebration of the Indian bride, of

our culture, and of beauty made by hand.”

Pelki Tshering, Chief Marketing Officer, Tanishq, Titan Company Ltd., expressed her thoughts on the collaboration: “We’re overjoyed
to bring Rivaah to the grand opening of India Couture Week in collaboration with Rahul Mishra. This showcase is a tribute to the
timeless synergy between couture and craft — and most of all, to the Indian bride. Rivaah has always been inspired by the diverse
wedding traditions of our country, and this season, we celebrate the modern metro bride — confident, graceful, and rooted. She seeks
meaning in every ritual, elegance in every detail, and a reflection of her unique journey in every choice she makes. With each passing

year, Rivaah grows with her — becoming not just a part of her wedding, but her story.”

Rivaah by Tanishq is crafted not just for the wedding day but for the many vibrant celebrations that surround it including the
engagement, mehendi, haldi, sangeet, and reception. Designed for the bride and also for her world; her mother, sister, bridesmaids,

and all the women who walk beside her honouring emotions, occasions, and family.

At the heart of Rivaah’s presentation was the modern Indian bride who is the sutradhar of her wedding and leads her story with
confidence, grace, and individuality. She is rooted in tradition but chooses with modern sensibility. For her, Rivaah unveiled a fresh
infusion of differentiated designs that are contemporary yet timeless, reflecting the artistry of India with a global aesthetic

Tamannaah Bhatia, our showstopper says, “It felt incredibly special to see Rahul Mishra open India Couture Week and to be a part of
that moment on the runway. I’ve shared a beautiful relationship with the brand over the years, and it’s always a joy to wear his cre-
ations. Every piece feels like art, and walking for him tonight was truly an honour.”
JEWELLERY PARTNER: RIVAAH BY TANISHQ
Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior
craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for
itself the envious reputation of being the only jewellery brand in the country that strives to understand
the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations
and desires. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped
with the Karatmeter which enables customers to check the purity of their gold in the most efficient
manner. The Tanishq retail chain currently spreads across 500+ exclusive boutiques in more than 300
cities.