Delhi, Bollywood star Preity Zinta has joined hands with one of India’s leading fine jewelry brands, Swa Diamonds, as its newest brand ambassador. Known for her simplicity, confidence, and timeless charm, Preity will now help strengthen the brand’s presence across India and the UAE.
Abdul Gafur Anadiyan, Managing Director of Swa Diamonds, said, “In India, jewelry is not just an adornment—it expresses emotions and celebrates life’s special moments. With this philosophy, Swa Diamonds offers only IGI/GIA-certified natural diamonds with VVS clarity and EF color, representing our customers’ trust and true love. Our new campaign, ‘As Real As You’, reflects this authenticity, because every emotion is as true as your smile.”
Expressing her excitement, Preity Zinta said, “I am delighted to associate with Swa Diamonds, a brand synonymous with authenticity, elegance, and timeless beauty. Jewelry has always been a way to celebrate life’s true moments, and Swa’s ‘As Real As You’ campaign beautifully embodies this feeling. Every woman deserves jewelry that reflects her confidence, poise, and real, strong personal identity.”
Swa Diamonds previously set a Guinness World Record in 2022 by crafting a ring studded with 24,679 natural diamonds, showcasing the brand’s unmatched craftsmanship, innovation, and dedication to quality.
Headquartered in Kerala, with advanced manufacturing units in Kerala and Mumbai, Swa Diamonds creates every piece with passion, finesse, and world-class standards. With over 400 stores across India and UAE, the brand aims to cross 500 stores by the end of 2025, further cementing its status as one of India’s most prestigious jewelry houses.
Watch the campaign film here: Instagram Reel
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