MMTC-PAMP unveils revamped digital platform to enhance

New Delhi : MMTC- PAMP, India’s only London Bullion Market Association (LBMA)
Good Delivery gold and silver refiner, proudly announces the launch of its revamped website. This
marks a milestone in the company’s vision for digital transformation, enhancing user experience and
offering the purest quality of digital and minted gold and silver bars and coins.
The latest website offers a seamless experience for both gold and silver customers and investors,
integrating advanced and secure e-commerce capabilities with educational resources. It provides
consumers with an unparalleled digital gateway to MMTC-PAMP's extensive portfolio of 99.99%+
purest 24K gold and silver minted products. From limited-edition collectables to investment-grade
bullion, the enhanced platform highlights the company's commitment to Swiss craftsmanship, purity
and innovation.
"Our reimagined digital presence reflects our dedication to elevating the customer journey at every
touchpoint," said Samit Guha, Chief Executive Officer at MMTC-PAMP. “By streamlining the
purchasing process and improving accessibility to our product range, we're not only elevating the
customer experience but also strengthening our market position. The platform's advanced features
will enable faster transactions, provide deeper product insights, and ultimately make precious metals
more accessible to a broader audience of investors and collectors.”
The key features of the revamped website include intuitive navigation and product categorisation,
allowing users to seamlessly browse MMTC- PAMP's comprehensive collection, enhanced product
visualisation with high- resolution imagery that highlights intricate design details and a streamlined
checkout process with multiple secure payment options. It also allows users to personalise accounts
to track order history and preferences, along with real- time precious metals pricing updates and
educational resources to help them make informed investment decisions.
Addressing consumer touchpoints Harshit Gupta, Head Digital Consumer Business said, “Every
element of the user journey has been meticulously crafted—from the responsive design that adapts
to any device, to the simplified navigation architecture and enhanced search functionality. We've
reduced friction points throughout the browsing and checkout process, allowing customers to
effortlessly explore our premium products with the elegance and sophistication they expect from the
MMTC-PAMP brand.”
Since its soft launch, the website has witnessed a significant increase in user engagement metrics,
with longer session durations and higher conversion rates, demonstrating the platform's
effectiveness in meeting customer needs. This digital transformation reinforces MMTC-PAMP's
position as an industry leader committed to innovation while maintaining the highest standards of
quality and authenticity that have defined the brand for years.
Speaking about the revamped website, Kashish Vasishta, Deputy General Manager, Marketing and
E-Commerce at MMTC-PAMP, added, “The new website combines sophisticated functionality with
elegant design, making the exploration and purchase of precious metals more accessible and

friendly. This milestone represents our commitment to meeting customers where they are in their
digital journey. With enhanced navigation, detailed product visualization, and personalized user
experiences, we're bringing the brilliance of precious metals to life online and creating meaningful
connections with both seasoned investors and first-time buyers.”
The new MMTC- PAMP website is now live at https://www.mmtcpamp.com/shop, inviting
customers to discover a world of precious possibilities.
Every product created by MMTC-PAMP goes through a rigorous purification process to ensure
999.9+ (99.99%+) the purity of the metal. To validate the authenticity, every MMTC-PAMP product
carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver
product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every
coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest
value for their investment. MMTC-PAMP products are available at their exclusive stores, leading
jeweller partners, online marketplaces such as Amazon and Flipkart, or directly from MMTC-PAMP’s
official website