‘Pushpa 2: The Rule’ Set for a Power-Packed World Television Premiere on Zee Cinema

Mumbai – The Pushpa craze is back, and it's bigger, bolder, and storming directly into your living rooms! Pushpa 2: The Rule is all set for its World Television Premiere on Saturday, 31st May at 7:30 PM, exclusively on Zee Cinema. Reflecting the film’s grand scale, the channel has launched an equally spectacular promotional campaign that brings Pushpa closer to audiences than ever before.

In a unique move, the promos feature Pushpa himself inviting families to tune in and experience the premiere together – not just a reminder, but a personal invitation from one of cinema’s most iconic characters this year.

To maintain the authenticity of the character, Shreyas Talpade, who lent his voice to Pushpa in the Hindi version of the film, has also dubbed for these promos. His energetic and familiar tone sets the stage for Pushpa’s arrival on television, giving viewers a taste of the fire and power they can expect on screen.

In addition to the Hindi promos, special Marathi promos have been launched to create regional connect with audiences in key markets across Maharashtra. This gives the campaign both a national appeal and local relevance.

Speaking about the film and this unique promotional strategy, Shreyas Talpade shared:
“Pushpa is no longer just a movie – it’s a cultural phenomenon. Its connection with the masses and the energy it carries is unmatched. When Zee Cinema shared the idea of Pushpa personally inviting audiences to watch the premiere, it felt like a natural extension of the character’s world. Voicing these promos was fun and impactful – they’re direct, powerful, and engage viewers in a way that builds excitement and encourages family viewing. I’m thrilled to be a part of this.”

The campaign goes far beyond just TV screens. Zee Cinema is bringing Pushpa’s voice to the streets of India through a high-impact on-ground campaign designed to engage audiences everywhere. The goal: to turn the television premiere of Pushpa 2: The Rule into a nationwide celebration that unites fans across the country.