Amanté unveils its Latest Campaign: "Made Like You"

Crafted for how you move. Inspired by who you are.

Mumbai :This season, amanté redefines intimate fashion with the launch of its new campaign — "Made Like You". More than a seasonal showcase, this is a declaration of purpose: a celebration of modern womanhood in its fullest, freest, and fiercest form.

Positioned as an intimate partner in every woman’s life, amanté's latest campaign journeys through her every mood, move, and moment. It’s an invitation to embrace fashion that doesn’t just fit her — but flows with her. From lingerie and loungewear to shapewear and athleisure, this collection blurs the lines between innerwear and outerwear, function and fashion, softness and strength. Because she’s not defined by a single role, and now, neither is her wardrobe.

"Made Like You" is a bold step forward in amanté’s evolution — elevating intimatewear into essentialwear. Each piece is imagined as a second skin, using high- quality fabrics, adaptive fits, and innovations that mirror her rhythm of living. Whether she’s moving through her morning, powering through a workout, or unwinding at night — amanté moves with her, beautifully.

About the Campaign Film

The "Made Like You" campaign film is conceptualized as a vibrant, music video-inspired narrative that follows a group of friends through a series of day-to-day moments — from playful mornings to carefree afternoons and chilled-out evenings. Set against a catchy, mood-lifting soundtrack, the video captures the beauty of female friendships and the joy of simply being.

With each frame, it celebrates women in their raw, natural element — dancing in the living room, lounging by the pool, stretching into a yoga pose, or just enjoying each other’s company. The film doesn’t just show movement, it feels like movement — fluid, fierce, and freeing. Every beat of the track syncs effortlessly with their energy, echoing how amanté’s products are crafted to move with them — naturally and confidently.

Shot with a distinctly music video lens, the film is a bold experiment in creativity, combining an AI-generated instrumental with human artistry for a sound that’s both contemporary and emotionally resonant. Just like the collection, the campaign is a seamless blend of innovation and intuition — reflecting the modern woman in motion, and the intimate wear that’s made just like her.

Click here to watch amanté’s campaign film

The SS25 Collection: Quiet Luxury Meets Everyday Confidence

The Spring-Summer 2025 portfolio spans bras for all occasions and body types, panty, panty packs, shapewear, loungewear, athleisure , and more — all designed to be fluid extensions of the woman herself. Expect seamless finishes, comfortable fits, subtle elegance, and a palette that reflects the season’s moods. From luxurious bras, elevated basics to bold silhouettes, the collection blends style and sensibility with quiet luxury.

Collection highlights:

● Minimizer Support Bras: Designed for comfort, crafted for confidence. These bras offer shape and support with a refined silhouette under every outfit.

● T-Shirt Bras: A reimagined take on the everyday classic — clean, seamless, and sophisticated.

● Fashion Bras: For the love of lace, design, and bold femininity — statement pieces that turn everyday lingerie into a style moment.

● Cotton Bras: Breathable, lightweight, and stylish — cotton redefined for all-day ease.

● The Invisi Range: Seamless, weightless, and whisper-soft — this edit, inspired by the brand’s cult-favourite SKINS collection, is a minimalist’s dream. Think invisible construction and skin-friendly comfort in bras, panties, camisoles and more.

The collection also includes a vibrant update across panty packs, shapewear, outerwear, sleepwear, loungewear, and swimwear — all designed with freedom, versatility, and modern femininity at the core.

This season, amanté invites every woman to wear her rhythm, her softness, her story — and to do it unapologetically. Because comfort isn’t a compromise. It’s a choice. And fashion, now, is made like her.