ColorBar Unveils a Bold New Brand Identity with its #RevealYourMagic Campaign

New Delhi – ColorBar Cosmetics, one of the most iconic beauty brands, steps boldly into a new era with the launch of its latest campaign, #RevealYourMagic — a re-imagination of beauty as a personal, expressive, and powerful experience. At the core of this transformation is Mr. Samir K Modi, Founder and Managing Director of ColorBar, whose vision breathes new life into the brand through a refined identity that luxuriously celebrates individuality and emotion, not convention, all while setting the tone for ColorBar’s evolution into a global beauty brand.

The new ColorBar invites everyone to reveal their inner magic, unapologetically. This philosophy is vividly expressed through a striking new visual identity, where a rich rust orange merges with luminous gold, symbolizing grounded authenticity and elevated self-expression with luxury.

At the centre of this refresh is a powerful brand film which captures the essence of ColorBar’s evolved identity. Featuring five personas—Bold, Glam, Demure, Radiant, and Playful, the campaign expands the idea of beauty as a spectrum of moods and expressions. Each of these personas is brought to life through a diverse cast, with one of them represented by a male — a thoughtful nod to the brand’s beliefs.

The brand film showcases ColorBar’s dedication to challenging conventions and embracing individuality beyond gender boundaries. Each persona is brought to life through a diverse cast of global faces, each reflecting a distinct cultural lens, resulting in a rich mosaic of perspectives, styles, and stories. This creative direction reinforces the brand’s intent to resonate with a global audience and broaden its cultural relevance. In doing so, the film subtly yet powerfully broadens the lens of identity, inviting everyone, regardless of who they are, to find their expression.

Watch the film here: Brand Film

Reflecting on the brand’s evolution, Mr. Samir K Modi, Founder and Managing Director, ColorBar Cosmetics, shares, “This moment is more than a refresh—it’s a reawakening of our purpose. ColorBar has always stood for individuality, fearlessness, and the freedom to be. With this next chapter, we’re not just elevating how beauty looks, we’re elevating how it feels. We believe that beauty isn’t about fitting in, but about standing out as who you truly are. Because the most powerful thing you can be is your magical self.”

Watch the founder’s message here: Founder’s Video

As ColorBar evolves, it also expands. Alongside its new identity, the brand is scaling up with more immersive retail spaces and preparing to enter global markets including the USA and the Middle East. Already available in Russia, ColorBar is steadily charting its course toward becoming a truly global beauty brand — bringing its philosophy of expressive, inclusive beauty to a wider audience across continents. New offerings across skincare, fragrances, and a 360° wellness line will join its portfolio, backed by science, innovation, and a commitment to high-performance, skin-loving formulations. With its long-standing commitment to being 100% vegan, cruelty-free, PETA-certified, ISO-certified, and on track to becoming extensively sustainable by 2026–27, ColorBar continues to blend ethical values with beauty backed by science - where innovation meets integrity.

About ColorBar Cosmetics

ColorBar, one of India’s leading beauty brands, is a bold, inclusive celebration of self-expression - inviting you to reveal your magic, unapologetically. At its core lies a deep commitment to diversity, where uniqueness takes centre stage and self-expression becomes a form of art. Rooted in the belief that beauty follows no rulebook and that true magic lies within, ColorBar empowers people across gender, identity, age, and style to express their most authentic selves. Whether you're feeling bold, demure, playful, radiant, or glam, ColorBar gives you the freedom to embody every mood, every shade, and every facet of who you are, with confidence, creativity, and unmistakable flair.

Born with a global outlook, ColorBar brings together the finest in international innovation and artistic sensibility. Its formulations are backed by science and cutting-edge technology, meeting global safety standards across world-class laboratories in France, Germany, Italy, Korea, and the United States. Every offering from ColorBar is 100% cruelty-free, ISO certified, and adheres to the most stringent global quality benchmarks, including US, EU, UK, and Japan FDA regulations.

With a retail footprint of over 111 exclusive stores and a presence in more than 1600 multi-brand outlets across India, including Shoppers Stop, Lifestyle, New U, and Pantaloons, ColorBar has a strong presence across India.

Its online presence is equally dynamic, with products available on www.ColorBarcosmetics.com and leading e-commerce platforms such as Nykaa, Tira, Myntra, Flipkart, and others.

ColorBar is ‘Made for Magic’, and that Magic is Yo