Udaipur. Bharti Airtel (“Airtel”), India’s largest integrated telecommunications services provider, today announced the launch of its converged digital entertainment play: Airtel Xstream.
Airtel Xstream is part of Airtel’s vision of building a world-class digital entertainment ecosystem for Digital India and make it accessible to customers through innovative devices and exciting applications.Over the coming months, Airtel plans to roll out a range of exciting solutions to cater to the entertainment needs of every customer segment of India that is getting transformed through rapid adoption of high speed data services.
Adarsh Nair, Chief Product Officer, Bharti Airtel said: “Airtel is on an exciting mission to provide a broad array of digital services and platforms that can form the foundation for a rising India. As part of our digital entertainment play, our vision is to truly massify digital entertainment and make it accessible to more and more customers through innovative platforms. Today, we are announcing India’s first converged entertainment platform Airtel Xstream that brings together your favorite content including Live TV, video, music, news, and sports across an OTT smart stick, internet enabled set top box and handheld devices. Digital India is transforming the way content is being consumed over internet connected devices. Airtel Xstream will cater to needs of a new generation of consumers who are looking for seamless and converged entertainment across multiple screens at home and on the go.” With the launch of Airtel Xstream, Airtel has become the first company in India to enable a seamless digital entertainment experience, with a unified user interface across all screens. Airtel has rolled out a new range of Airtel Xstream connected devices that will make any TV a smart TV and will be available to customers starting today. Airtel Xstream devices offer blazing-fast performance and slick viewing experience through solid product engineering, deep design excellence coupled with strong device specifications.
Airtel Xstream Stick
An Android 8.0 based OTT stick designed for plug & play experience on any TV screen,the Airtel Xstream Stick comes with a single subscription plan that provides access to all digital entertainment at a one-stop destination with over 10,000 movies and shows from top OTT content partners like ZEE5, Hooq, Hoi Choi, Eros Now, HungamaPlay, ShemarooMe, Ultra and Curiosity Stream, in addition to over 6 million songs from Wynk Music’s library. The Airtel Xstream Stick will also provide access to Netflix, Amazon Prime Video and other Google Playstore applications to enable users to download any app of their choice.