Rejected but Resilient: Nitesh Tiwari, Qaseem & Ayushi Tiwari Break Through with 'Hhasrat

What began as a rejected proposal by a leading Bollywood label has now become a viral phenomenon. The heart-wrenching track Hhasrat, directed by Nitesh Tiwari, penned by Qaseem Haider Qaseem, and starring Ayushi Tiwari, is setting the digital world ablaze—garnering over 2 million views in just three days.

“The label told us the cast and story weren’t up to their standards,” revealed Nitesh Tiwari. “But what they really meant was that Ayushi, coming from the Bhojpuri industry, didn’t fit their image of a mainstream artist. That mindset is outdated.”

With hauntingly beautiful melodies composed by Sahajahn Shaikh Sagar and a passionate vocal performance, Hhasrat captures the ache of unfulfilled longing. But it's Ayushi’s compelling on-screen presence and Qaseem’s soulful lyricism that truly anchor the project.

This unexpected success isn't just about numbers—it’s a cultural moment. A triumph for regional talent, independent creators, and every artist ever underestimated, Hhasrat proves that authenticity wins—with or without industry backing.