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True Blue launches three new collections

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13 May, 18 09:33
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Arvind Lifestyle Brands

True Blue launches three new collections Udaipur : Embodying the spirit of the global Indian, True Blue gears up to launch its Spring Summer 2018 line with three new collections, comprising: the Kashi Collection, True Blue’s Signature Collectionand the exclusive Savile Rowcollectionby designerPaul Jheeta;all three of which are inspired by the legendary cricketerSachin Tendulkar.

Differentiated in its colors and patterns, the Kashi collection draws inspiration from the ethnicity and joyfulness of the city, with elements like Bhadohi carpets, wooden carvings, bright summer cityscapes and wall paintings. Revolving around the natural inheritance of Kashi, innate hues grace True Blue fabric which comes fromthe architectural style, vintage photographs, natural color tones and khadi inspired fabrics. Mimicking the festive tone defined by the luminous nights of Kashi, the collection also celebrates the radiance of the city that is driven by exquisite crafts such asbrocades, zardozi, meenkari and more. Signified by monochromes with an accent of maroon, the collection also draws a leaf out of the ancient architecture, stone carving crafts and age-old Sanskrit slokas. Furthermore, the collection offers a refreshing twist through an assorted range of true indigo that is inspired by Lord Shiva,coupled with the metal repousse work of Kashi.

For allthe loyal‘Tendulkarfans’out there, the Signature Collection boasts of crew neck graphic tees and a set of polo shirts that hold the legend’s iconic signature on all the sleeves and incorporates the famous Number 10 sported by the Master Blaster on the field. The collection is an ode to the stalwart of Indian cricket.

In addition, the graphics used in this collection are inspired by the cricketer’smilestone achievementson the field.The Savile Row Collection is an exclusive range of outfits in collaboration with London based Indian designer - Paul Jheeta, who has been Tendulkar’s suit craftsman for years.

On the launch of the latest collection, Mr. Alok Dubey, CEO, Arvind Lifestyle Brands said –
“We strongly believe that every single product story from our brand is deeply rooted in Indian heritage and traditional designs. True Blue has three distinct offerings this season – Kashi Collection, Signature Collection and Saville Row by London-based Indian designer Paul Jheeta. We take great pride in our collection as we do in our country and we are sure of its success. There are modern brands and traditional brands in the market. Between these two, lies a gap which we have captured through our brand. True Blue is excelling in terms of expanding the business, the brand is growing at a stellar rate, in terms of retail sales and expansion. True Blue is on-track to become a big player from the house of Arvind, with the true essence of India in its DNA. Our aim is to reach out to every fan of Sachin and every true blue Indian.”

Further, cricketing legend Sachin Tendulkar, who is closely associated with the brand, said -“This venture came into being post my association with the house of Arvind, which is such a renowned name in the field of fashion. A lot of effort and thought has gone into the creation of the brand and every collection. This year’s offerings also has a special line from, Paul Jheeta, of Savile Row fame, and I am sure that every True Blue Indian would love the collection of apparel being offered.”

With an exquisite boutique at Savile Row in Central London, Jheetais primarily known for his traditional bespoke tailoring for men, with an impressive India clientele that includes Amitabh Bachchan, Barry Gibb, Monty Panesar, Abhishek Bachchan, Dino Morea, Atul Kasbekar,among others.


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