Mumbai, The Travel and Tourism Fair (TTF) Mumbai 2025 was inaugurated today at the Jio World Convention Centre by Rajasthan’s Deputy Chief Minister, Diya Kumari, where the growing prominence of Rajasthan as a prime tourism destination was underscored. The event was attended by Tourism Department Principal Secretary Rajesh Yadav, IAS, along with key stakeholders from India’s tourism industry.
Fairfest Media Ltd., India’s leading travel trade show organiser, expressed gratitude for Rajasthan Tourism’s consistent participation over the past three decades in TTF, OTM, and BLTM—India’s largest travel trade show network. These platforms, scheduled ahead of festive and winter holiday seasons such as Durga Puja and Diwali, provide Rajasthan Tourism and its stakeholders valuable opportunities to connect with and market to the Indian travel and tourism sector.
The 2025–2026 schedule for the events is as follows:
TTF Kolkata: 10–12 July 2025, Biswa Bangla Mela Prangan
TTF Ahmedabad: 31 July–2 August 2025, Mahatma Mandir Convention & Exhibition Centre
TTF Mumbai: 11–13 August 2025, Jio World Convention Centre
BLTM New Delhi: 11–13 September 2025, Yashobhoomi (IICC), Dwarka
During the inauguration, Deputy CM Kumari highlighted the various initiatives and opportunities being pursued by the Rajasthan Government to strengthen the tourism sector. It was emphasised that the state offers immense scope for eco-tourism, with 3 national parks, 26 wildlife sanctuaries, 5 tiger reserves, and 36 conservation reserves. Key initiatives include public–private partnerships (PPP) for tourism infrastructure development, promotion of agri-tourism and adventure tourism, and creation of new tourism circuits focusing on heritage, tribal areas, and wellness.
Under the Rajasthan Tourism Policy 2025, incentives such as hotel subsidies have been introduced to attract investment and establish the state as a global tourism hub. Recent developments include 1,600 memoranda of understanding (MoUs) worth ₹1.37 lakh crore for tourism projects, expected to accelerate infrastructure growth, employment generation, and heritage conservation. The policy also simplifies registration for tourism units and encourages domestic and foreign investment through events such as the Rajasthan Partnership Conclave to be held in December 2025.
Fairfest Media Ltd. Chairman and CEO, Sanjiv Agarwal, stated that Rajasthan’s participation further reinforces its position as one of India’s leading tourism destinations, backed by its rich cultural heritage and diverse offerings.