Flipkart Minutes Records High Uptake of Monsoon Essentials this Year
As the monsoon rains swept across the country, Flipkart Minutes recorded a sharp rise in demand for season-specific essentials, reaffirming consumer trust in rapid delivery for monsoon driven needs. Flipkart Minutes currently offers over 1,000 monsoon-related products on the platform, out of which 90%, including umbrellas, raincoats, mop sets, insect killers, power banks, and torches, were sold in the last month. One in every five orders placed on Flipkart Minutes in June included a monsoon-related product.
Umbrellas and raincoats saw a sharp rise in demand, growing up to 5X on the platform, while home cleaning sets like mops saw a 2.5X increase. Delhi, Bangalore, and Mumbai led in order volumes, with shoppers aged 25–35 being the most active consumers. Popular search trends included ‘raincoat’, ‘umbrella for women’, and ‘mosquito racket’, while black, blue, and grey dominated the colour palette across rain gear, reflecting both utility and style.
Beyond weather-proof essentials, customers also turned to Flipkart Minutes for season-specific solutions. Mosquito repellents saw 2X growth, slippers and clogs became go-to choices for wet-weather mobility, anti-frizz serums surged 4X to tackle humidity, and antibacterial soaps doubled in demand as hygiene remained a priority for shoppers. These demand trends reaffirm Flipkart Minutes’ role in solving everyday monsoon hassles, keeping shoppers dry, safe, and ready for every weather condition.
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