DORITOS® EXPANDS FLAVOUR PORTFOLIO IN INDIA WITH GLOBAL ICONS: COOL RANCH AND JALAPEÑO SALSA MEXICANA
Strengthening Doritos’ position as the go-to brand in India’s nacho segment
The new flavours are now available across modern trade, e-commerce, and quick commerce platforms, priced at INR 20 and INR 50
New Delhi, The snack aisle just got bolder with Doritos®, PepsiCo’s iconic nacho chip brand, brings two of its most iconic global variants – Cool Ranch and Jalapeño Salsa Mexicana – to India, catering to the country's growing appetite for adventurous snacking. The launch represents a significant milestone for the brand in India, building on the success of popular local variants like Nacho Cheese, Masala Mayhem, and Sweet Chili.
With Indian consumers increasingly exploring layered, internationally inspired flavours, these new launches mark a strategic expansion of Doritos®’ portfolio. Cool Ranch delivers a creamy, herby tang, while Jalapeño Salsa Mexicana packs a chilli punch – both carefully adapted for Indian palates without compromising the signature Doritos crunch that fans know and love.
To dial up the drama, Doritos® has unveiled a series of quirky digital films. Each opens with a high-octane, cinematic montage of the chip-making process – from golden corn to flavour-loaded perfection – only to be hilariously interrupted by a hungry fan who crashes the set, grabs a pack, and makes a run for it. The films, packed with humourous visuals, and that iconic Doritos crunch, drive home one message: these global flavours are just too irresistible to wait for.
Speaking about the launch, Aastha Bhasin, Category Lead – Doritos, PepsiCo India, said,
“India’s snacking landscape is evolving rapidly, driven by consumers who seek flavours that are adventurous yet familiar — a reflection of their expanding global outlook. Today’s consumers are drawn to bold taste experiences that connect them to international flavours they admire, while still resonating with local preferences. With the introduction of Cool Ranch and Jalapeño Salsa Mexicana — two of Doritos’ most celebrated global profiles — we’re responding to this growing appetite by bringing iconic, globally loved flavours to India. This launch goes beyond just portfolio expansion; it underscores our commitment to elevate everyday snacking. As world’s no. one* in the nacho chip segment, Doritos® continues to redefine the category with bold flavours and a strong global identity, delivering distinctive, flavour-forward products that speak to the increasingly sophisticated Indian palate.”
The new Cool Ranch and Jalapeño Salsa Mexicana variants are now available in select modern trade outlets, e-commerce platforms, and quick commerce channels across major metro cities. Priced at INR 20 and INR 50, these bold new premium flavours are ready to make their mark on India’s snacking scene. The accompanying digital films are now live on Instagram, bringing the launch to life with a fun, visual twist that celebrates the boldness of these global favourites.
*Euromonitor International Limited; Snacks; Nacho chip as per Tortilla chip definition, in retail value RSP terms, all retail channels, previous year data
About Doritos:
Doritos, the world’s number one in the segment*, is present in over 55 countries globally. Doritos is targeted at Indian consumers in the 18-to-30-year age bracket, residing in urban and semi-urban centres. Doritos is available in the following flavours: Nacho Cheese, Sweet Chili, Dinamita Fiery Lime and Chilli, Dinamita Sizzlin’ Hot and in five price points, at INR 10, INR 20, INR 30, INR 50 & INR 90 The product is available across India through a mix of large format retail chains, online channels, and neighbourhood stories.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
साभार :
© CopyRight Pressnote.in | A Avid Web Solutions Venture.