New Delhi: Multi-specialist sports brand Decathlon has announced the launch of its Circular Business Model in India, introducing services such as repair, buyback, resale, and DIY spares. With this initiative, Decathlon aims to triple its circular turnover by 2027, projecting a 200% increase compared to 2024. This marks a major step toward environmental protection, waste reduction, and regenerative business practices.
With this move, Decathlon becomes India's first major sports retailer to adopt large-scale circularity. The circular offerings currently focus on:
Repair services available at over 95 stores
Refurbished product resale at 90+ locations
Buyback of used equipment in 50+ stores
The initiative will be gradually expanded across the country and eventually integrated online. These services will extend product lifespan, minimize waste, and lower carbon footprints. Decathlon estimates that over 300,000 sports products will be saved from landfills by 2027, significantly reducing environmental impact.
This Indian launch aligns with Decathlon’s global decarbonization strategy, aiming to:
Achieve net-zero greenhouse gas emissions by 2050
Cut carbon dioxide emissions by 42% by 2030
The strategy includes reducing single-use plastic, designing durable and repairable products, promoting second-life solutions, and minimizing on-site emissions.
Shankar Chatterjee, CEO of Decathlon India, said: “We have always believed that accessibility and sustainability must go hand-in-hand. As our customer base grows, so does our responsibility to offer high-quality, eco-friendly, and affordable products. Sustainability is our continuous commitment, and our Second Life initiative reinforces this as we approach World Environment Day, highlighting responsible consumption.”
Annie George, Leader – Sustainable Development, Decathlon India, added: “As a purpose-driven brand, we believe sustainability must be embedded across design, delivery, and take-back processes. India is moving towards a circular economy, and we are focused on delivering scalable, real solutions that make repairs and buybacks more accessible. It’s not just about reducing environmental impact—it’s about redefining how people engage with sports responsibly.”
Decathlon introduced its circular model five years ago in France, Spain, Italy, Portugal, UK, and Poland, where it has reached operational maturity in services like repair and DIY spares. With this new rollout in India, Decathlon strengthens its global leadership in low-impact, circular sports retail, encouraging people to play more, pay less, and choose planet-friendly options.