Hindustan Zinc Ushers in an Era of Online Metal Buying via Digital Auctions
- Online Price Discovery and Dynamic Pricing Automation set a new industry standard
- 100% of Hindustan Zinc’s zinc, lead and silver portfolio now accessible via transparent, real-time digital auctions
- Empowering businesses of all sizes with unmatched flexibility, visibility and control in metal buying
New Delhi : Hindustan Zinc Limited (NSE: HINDZINC), India’s only and the world’s largest integrated zinc producer, is redefining the metal procurement experience through its transformative Online Price Discovery (OPD) and Digital Pricing Automation platforms. Integrated into the state-of-the-art Vedanta Metal Bazaar, these pioneering digital initiatives aim to bring the seamless, transparent experience of B2C e-commerce to the traditionally complex world of metal procurement. With 100% of its zinc, lead and silver portfolio now available through real-time, transparent online auctions, Hindustan Zinc is setting a new industry standard by offering customers unparalleled accessibility, flexibility and control while delivering a seamless experience even amid fluctuating commodity prices.
All of Hindustan Zinc’s products are now offered through online auctions. The dynamic pricing model enables real-time digital transactions, allowing businesses of all sizes — from MSMEs to large industrial enterprises — to discover market-driven prices for premium-quality zinc and lead. The company’s offering includes London Metal Exchange (LME)-registered world-class products such as Special High-Grade (SHG) Zinc, High-Grade (HG) Zinc, Asia’s first low-carbon ‘green’ zinc EcoZen, Prime Western (PW) Zinc, Continuous Galvanizing Grade (CGG) Zinc, Special High-Grade Jumbo Zinc, High-Grade Jumbo Zinc, Hindustan Zinc Die Casting Alloys 3 and 5, Special High-Grade Lead, as well as London Bullion Market Association (LBMA)-registered silver bars (30 kg and 1 kg) and Silver Powder, among other variants. As a fully integrated mine-to-metal producer, Hindustan Zinc ensures a reliable supply chain, guaranteeing uninterrupted delivery of critical metals to global markets.
Zinc plays a crucial role in galvanization, protecting steel from rust, making it indispensable for industries such as infrastructure, automotive, renewable energy, electronics, hi-tech manufacturing, defence and electric mobility. Lead is essential for use in automotive batteries, defence, construction, pigments, cable sheathing and radiation protection. Meanwhile, industrialization has propelled silver into a pivotal role across sectors such as high-end electronics, artificial intelligence, nanotechnology and biotechnology.
Traditionally, procuring zinc and lead involved constant price monitoring, manual financial reconciliation and logistical complexities, often impacted by geopolitical disruptions and supply chain constraints. The digitalization of the metal procurement process provides a streamlined, digital-first solution that enables businesses to procure metals efficiently and cost-effectively. The platform supports a digitally traceable experience from quotation to confirmation, providing total transparency and operational efficiency. Fully integrated with global commodity exchanges such as the LME and foreign exchange markets, the system ensures prices remain aligned with international benchmarks. Auctions are run during LME trading hours, extending accessibility beyond standard business hours. Even small-volume buyers benefit from transparent pricing, enabling MSMEs to make purchases at the most opportune time.
Customers can now execute spot or long-term contracts with just a few clicks. This platform now introduces global-standard features such as on-the-spot screen pricing, on-the-spot target pricing based on predefined criteria in addition to long-term contracts. Seamless integration with world-class systems ensures fluid data movement across pricing, finance and sales functions. Built-in margin controls and risk mitigation mechanisms support agile, informed decision-making across the value chain. These features reflect a customer-first approach, supported by Hindustan Zinc’s Customer Technical Services team, which works closely with customers to ensure a seamless buying experience.
Sharing his thoughts, Mr. Arun Misra, CEO – Hindustan Zinc, said, "Metals are the core of India's economic progress, enabling industries that shape our nation's future. At Hindustan Zinc, we believe that collaborating with customers and offering them best-in-class services is key to driving this progress. With our pioneering Online Price Discovery and Digital Pricing Automation platforms we are placing the control directly in the hands of our customers thereby democratizing access to critical resources."
Speaking about the digital experience, Hindustan Zinc’s esteemed customer Mr. Lalit Shah from Mahaveer Metals said, "Vedanta Metal Bazaar has truly transformed the way we engage with metal procurement. The platform is intuitive, transparent and designed with the customer in mind — from live LME pricing to seamless bidding processes, every aspect empowers businesses like ours to make smarter, faster decisions. What once required cumbersome processes is now available at our fingertips through digital platforms, giving us greater visibility, control and confidence."
Hindustan Zinc offers one of the world’s largest zinc product portfolios, supplying to over 40 countries with a strong focus on customer innovation. Further strengthening the supply chain is Zinc Freight Bazaar, a digital-first logistics platform offers features such as live shipment tracking, route planning, bidding tools and a network of affiliated logistics partners. Hindustan Zinc’s products are the first in India to be Environmental Product Declaration (EPD) verified and are certified by BIS (Bureau of Indian Standards) for quality. Additionally, the company also has REACH quality certification for exporting its products to Europe.
Hindustan Zinc Limited, a Vedanta Group company, is the world’s largest integrated zinc producer and is amongst the top 5 silver producers globally. The company supplies to more than 40 countries and holds a market share of about 77% of the primary zinc market in India. Hindustan Zinc has been recognized as the world’s most sustainable company in the metals and mining category for the second consecutive year by the S&P Global Corporate Sustainability Assessment 2024.
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