### Sojatia Jewellers Witnesses Huge Rush on Guru Pushya Nakshatra
Udaipur: A massive crowd gathered at Sojatia Jewellers today on the auspicious occasion of Guru Pushya Nakshatra. This rare and significant day, falling on a Thursday, attracted an overwhelming number of customers, making it a truly special occasion. After many years, such a favorable alignment of Guru Pushya Nakshatra occurred on a Thursday, enhancing its religious and cultural significance.
Professor Ranjit Singh Sojatia, the founder of Sojatia Jewellers, shared that despite a 30% rise in gold and silver prices compared to the previous year, the enthusiasm of the customers showed no signs of slowing down. He mentioned that light-weight jewelry, in particular, was highly favored by the customers today. According to traditional beliefs, purchasing gold and silver on Guru Pushya Nakshatra is considered akin to bringing Goddess Lakshmi, the goddess of wealth, into one’s home.
Dr. Mahendra Sojatia, Director of Sojatia Jewellers, explained that the rush began early in the morning and by noon, the showroom was so crowded that there was barely any standing space left. Customers had to wait for their turn to shop. Light-weight jewelry such as diamond rings, necklaces, and Polki sets were especially popular, with customers showing a keen interest in purchasing these items.
The significance of this day, combined with the unique alignment of Guru Pushya Nakshatra, turned out to be a momentous occasion for both the customers and the jeweler, marking one of the busiest days of the year.
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