Micromax leads the way in breaking the language barrier :: Pressnote.in : Printer Friendly Page

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Published on : 05 Jul, 16 11:07

Micromax leads the way in breaking the language barrier

Udaipur : Micromax Informatics, India’s largest handset manufacturer and world’s 10th largest handset maker today announced two new smartphones in its hugely successful regional language based Canvas Unite Series- Unite 4 and Unite 4pro. The newly launched Unite 4 and Unite 4 Pro will be the first smartphones across the country to be powered with the upgraded Indus OS 2.0 , world’s first regional OS and 2nd most popular OS in India. With this launch, Micromax will target 300 million first time smartphone users in India who are willing to move to smartphones over the next 3 years but haven’t because they are uncomfortable using a smartphone in English. It will also target a large cross section of existing smartphone users who are ready to upgrade their smartphone experience to unlock the benefits of the connected world in their preferred regional language.
Micromax has been a pioneer in addressing this language barrier by providing regional language support in the smartphone ecosystem with its Canvas Unite series. The Unite series is the most successful range grossing over 2.5 million units in sales till date. With the success of Indus OS’ earlier version, it is currently available in 35 other Micromax smartphones. Micromax is taking this success to the next level with the launch of its two new smartphones, the Unite 4 and Unite 4 pro with the new and upgraded Indus OS 2.0 that will offer a superlative regional smartphone experience. The Indus OS 2.0 offers a complete smartphone ecosystem in 12 regional languages and is packed with unique features such as Indus Swipe, hybrid keyboard, Text-to-Speech, App Bazaar- Indus’ regional language app marketplace, and more to offer a convenient and easy smartphone experience.
To transcend the language barrier and give a boost to the two latest entrants, the company has also begun a massive marketing campaign that challenges the notion that English proficiency is very critical ingredient of being successful and respected. In line with this thought, Micromax has launched a 360 degree marketing campaign around the theme of ‘’Angrezipanti ko Dikhao Angootha’’ that will run across TV, radio, cinema, print and online channels. As a part of the entire campaign, Micromax will launch a TVC and a digital film with the popular actor and comedian – Kapil Sharma. In addition to this, the company has also associated with the much awaited Salman Khan starrer, Sultan through an out of the movie marketing tie-up.