In a pro-Digital India move, the Indian Performing Right Society (IPRS) has gone cashless, by encouraging digital payments, for smooth, convenient and effective transactions. Under the new management, who has set a goal of making the IPRS a world class organisation, the introduction of digital payments is a step in that direction. With this cashless system of applying for a license, users can now simply log on to the IPRS website, fill in the application, and make the required payment online. Post this, the applicant will receive their license immediately via e-mail and SMS.
Commenting on this new development, Javed Akhtar, Chairman of the IPRS said- IPRS wants to ensure that purchasing of licenses by organiser for any event, big or small and anywhere in the country, can be done at the click of a mouse. This step will bring total transparency and ease of doing business with the Society to the benefit of everybody concerned; on the other hand, events organiser should have no excuse anymore for not obtaining the license required under the law.” As the only government authorised body in the country to administer rights, issue licenses and
collect royalties for authors, composers and publishers in respect of musical and literary works (lyrics), cashless payments will bring about ease of doing business.
This latest IPRS move is also perfectly aligned with the Government’s vision for a Digital India.Says Rakesh Nigam, CEO of the IPRS: “We are committed to go all digital. It requires substantial investments by the Society over the medium term. But our top priority is to take out the friction from the licensing process: removing negotiations and cash payments from the system will increase efficiency and transparency, and save time and costs for everyone.”