VODAFONE PUG DELIGHTS THE PREMIER BADMINTON LEAGUE VIEWERS

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Television viewers and spectators at Sunday’s grand finale at the Vodafone Premiere Badminton League broke into impromptu smiles when they realized they had unexpected company. Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This is the first time that augmented reality has been seen on live TV in India.

Consistent with its commitment of keeping over 211 million customers in India confidently connected 24x7, Vodafone showcased its promise of a more robust, data strong network in an evocative yet simple manner. A specially created augmented enclosure drew the attention of match viewers and television audiences alike, with an army of Pugs coming on the court and interacting with the commentators.

The idea was to seamlessly integrate the new Data Strong Network Campaign, being championed by the most loved brand icon, Cheeka - the Pug, with Vodafone Premier Badminton League.

Link to the activation video: https://youtu.be/yY_MRk3KEhw

Siddharth Banerjee, Executive Vice President – Marketing, Vodafone India, said, “Vodafone is an acknowledged global leader in technology innovations and has many firsts to its credit in leveraging technology strengths to engage more closely with customers. The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand. The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”

About Vodafone India:



Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 210 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.



Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners are actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across



India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India



Globally, Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 26 countries, partners with mobile networks in 48 more, and fixed broadband operations in 19 markets. As of 30 September 2017, Vodafone Group had 522.8 million mobile customers and 18.8 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information, please visit: www.vodafone.com.
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